Content creation is a task many people love to hate. It can be challenging coming up with ideas, finding the time to develop content, then knowing how best to share your work. If you’re going to put so much time and energy into creating content, why not make your content…

As a sole proprietor, part of doing business in the days before COVID involved collaborating with other entrepreneurs and business owners. Sometimes this was paid collaboration and other times it was sharing my expertise as a public relations professional to help others. However, as we all needed to pivot our…

When I was younger, I thought people volunteered for organizations or causes because they wanted to change the world. But as the years have passed, I’ve come to realize while it may be true for some, the majority of us are volunteering out of a sense of obligation or guilt…

For years, it seemed communications staff struggled to justify our existence. Then COVID hit. Many organizations were forced to up their game on how they communicate with clients, stakeholders, staff and the public. And like many professions, this increase demand has resulted in a shortage of skilled communications and public…

I really wish I didn’t have to write this article. I wish that kids with disabilities and complex needs would get the support they require to not just survive but thrive. I wish they had the education, learning supports, therapy and career counselling needed to help them live their best…

Whether I’m working with a client on strategic planning, communications, community engagement or coaching, the question I most commonly get is how do I bring senior leadership onboard to new ways of communicating. While there are leadership teams who embrace change in areas outside of their comfort zone, they are…

As a mom and advocate for kids with disabilities, I get frustrated with so much focus being on a child’s behaviour. I’ve had teachers and school administrators tell my kid to be quiet when having a meltdown, versus trying to support them. I’ve heard other parents make judgements about a…

When bad weather is forecasted or an emergency hits, the first place most people go to get information is social media. They’ll scroll Facebook to get updates from friends, media outlets and emergency information channels (both official and unofficial). Despite the known trend to check social media first, many organizations…

Despite all the talk about diversity and inclusion in classrooms, many schools and families still struggle with what this actually means and why it matters. Just having a child with disabilities or complex needs in a classroom isn’t enough. They need to be seen as a valued member of the…